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Levi's Orange Tab Returns to Show Us What True American Retro Is Standard Levi's jeans have been marked by a red branding tab since 1936 when the 501 jeans were first created. In 1969, the American denim giant launched an orange tab line that appealed to the counterculture generation of the 1960s. A favorite among hippies, greasers, rockers and other youth subcultures, the Levi's Orange Tab collection offered fashion-forward options for those seeking both individuality and utility. The modern reinterpretation sees non-basic denim cuts featuring flares, double...
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